Fairtrade Messe briefs exhibitors ahead of trade show

Accra, Dec. 3, GNA –
The German Trade Show Specialist Fairtrade Messe has held a briefing for
exhibitors ahead of the sixth West Africa International Trade Show on
Agriculture, Food Processing, Plastics, Printing and Packaging in Accra.

The two-day
exhibition and conference to be held on 10th to 12th December,
2019 at the Accra International Conference Centre (AICC) is to attract farmers,
food processors and other value chain actors.

Mr Paul Marz, the
Managing Director, Fairtrade Messe said the event was to bring value creation
to the country and create jobs for the people.

He said the briefing
was to explain to the exhibitors what to expect on the day of the event and to
show them the layout and setting of the exhibition.

He said the 2019
edition of the trade show would see a record 17 country pavilions from China,
Flanders/Belgium, Germany, Morocco, the Netherlands, Sri Lanka and Turkey,
Nigeria, South Africa, Poland, Germany, Jordan, India, Italy and Ghana.

He said the show
would be complemented by a high-level conference programme on the Food
processing value chain, finance and packaging.

Strong institutions
including AHK Delegation of German Industry and Commerce in Ghana, DLG German
Agricultural Society, Embassies of Belgium, France, Germany, Italy, the
Netherlands and Turkey, would be in Ghana to support the show.

Others are Flanders
Investment and Trade, German Federal Ministry for Economic Affairs and Energy,
Hortifresh by the Netherlands Government, Morocco Foodex, Sri Lanka Tea Board
and the Turkish Ministry of Trade and Ghana’s Ministry of Trade and Industry.

Agrofood &
plastprintpack West Africa 2019 will also be supplemented by a two-day
programme of presentations and conferences, organised jointly by fairtrade
Messe and AHK Delegation of German Industry and Commerce in Ghana.

Among the key topics
to be discussed by stakeholders are Food Processing Value Chain Market
Analysis, African Continental Free Trade Agreement–Challenge or Opportunity for
the Food and Packaging Sector; and Financing Your Business: Where to Go and Who
to Approach.

Other areas are
Agrofood and Packaging Facing the 21st Century: What Impact do Big
Data and Digitalization have? Packaging: The Way Forward for Ghana and West
Africa.

In addition, the
agrofood and plastprintpack portals would allow exhibitors and visitors to
communicate as well as arrange business meetings before, during and after the
event, all year round.

GNA

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