Accra, Nov. 18, GNA – MTN Group has announced
that its messaging platform, “Ayoba” has reached one million monthly active
Ayoba is an advanced communications
application localised for the needs of African and Middle East consumers under
an independent Over the Top (OTT) brand with unique features for MTN customers.
A statement from MTN and copied to the Ghana
News Agency, the app supports many local languages spoken across the MTN
markets including isiZulu, isiXhosa, Pidgin, Yoruba, Swahili, Hausa, French and
It said MTN, together with its partners, are
driven to improve access to affordable communications to ensure that people in
its markets could reap the social, economic and developmental dividends of
“Ayoba underscores this goal to bring more
people into the digital world by providing them with affordable and simplified
digital communication services.”
Mr Rob Shuter, the MTN Group President and
Chief Executive Officer, said: “We believe that our customers in Africa and the
Middle East deserve a communication platform that expresses our unique voice,
honours our rich identity through local languages, and addresses our customers’
specific needs and challenges by offering a data-included offering for MTN
users, Mobile Money transfers and locally relevant content via channels.”
The platform which was launched earlier this
year, the statement said, is now operational in eight MTN markets in Ghana,
Cameroon, Cote d’Ivoire, Congo Brazzaville, Nigeria, Guinea Bissau, Afghanistan
and South Africa.
Ayoba is also available across multiple
markers on the Google Play Store and via the Ayoba website www.ayoba.me as on
As part of continuous efforts to enhance its
offerings, Ayoba would be adding more features in future.
It is also working on building on open
digital platform that would enable third party innovation to ensure that rich
diversified experience on the platform is offered.
Mr David Gilarranz, the CEO of MTN Digital,
said the open digital platform would also enable the company to deliver more
value to its users, empower local developers and create local experience that
are optimised for local communities.
Ayoba’s key features and offerings include
‘Local Languages’, ‘Chat Now’, ‘Security’, ‘Chat with Everyone’, ‘Channels’ and
Launched in 1994, the MTN Group is a market
operator with a clear vision to lead the delivery of a bold new digital world
to its 244 million customers in 21 countries in Africa and the Middle East.
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