Eyram wins 2019 “Live Inside Win the Ride” Reality Show

Eunice Hilda Ampomah, GNA

Accra, July 22, GNA – Ms. Gifty Eyram
Holyfa, a 25-year old graduate of the Regent University College, has been
crowned winner of the 2019 Edition of the “Live Inside, Win the Ride” (LIWTR)
Reality show, after a 42-day stay in a Renault Duster SUV.

Ms. Holyfer won with 171,180 public votes,
while Ms Ada Atayobor, a 26-year old makeup artist emerged the first runner-up
with 169,851 votes.

The competition, which started with 13
contestants, saw the last five of them living most of their lives in the parked
Renault Duster SUV for the winner to walk away with the car at the end of the

Mr. Ernest Boateng, the Chief Executive
Officer of Global Media Alliance Group, organisers of the reality show said,
the aim of the competition was to test the endurance level of competitors and
reward them accordingly.

GMA Group, he noted, sought to entertain and
engage viewers and listeners with innovative entertainment programmes such as
the LIWTR.

“The ‘Live Inside and Win the Ride’ reality
show has taught contestants survival tactics, tested their endurance levels and
boosted their tolerance levels,” Mr Boateng said.

He said the fact that a woman won in the
2018 competition and women emerged the last two winners in this year’s
competition showed the resilience levels of women, which was commendable.

He expressed gratitude to sponsors – Premium
Motors (Distributors of Renault), the Accra Mall, Telefonika, Pizza Inn, Yah,
the Mall Pharmacy, Chicken Inn, Creamy Inn, Equator Mobile Phones, Omega
Securities, Waakye guy guy, Total Clinic, and Le Banzini Restaurant for
investing in their concept and supporting them.

Ms. Holyfa expressed gratitude to all who
voted for her.

”I am grateful for all the people who
supported me, especially my family. I promised my mother I would win this car
for her and I did it. Having the car would make it easier for me to do my
rounds as I continue with my brand influencing work. Thank you all for voting
for me,” she said.

She told the GNA in an interview that she
almost gave up, because it was difficult to tolerate everything especially the
behaviours of other contestants for the entire period.

She said God made her to endure to a point
of winning and she was grateful to him for the strength.

“I don’t know how to drive, I only came with
faith but I would learn to drive,” Ms Holyfer added.

Ms. Atayobor the first runner-up said even
though she didn’t win, she would apply everything she learned from the
competition such as being time conscious and tolerable to her business.

“I learned to endure a lot of pain and how
to tolerate people I had never known before. I also learned to be time
conscious because running from the car to go and bath and get back in less than
15 minutes wasn’t easy,” she said.

The concept of LIWTR competition by GMA
Group, owners of YFM, Happy FM and e. TV Ghana, is to bring together five
individuals from different backgrounds across the country to endure sitting
together in a car. During that period, contestants were evicted till a winner
was chosen from the last two contestants.


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